In this month we are in luck: Interseas celebrates seven years since its foundation.<\/p>\n\n
After seven years of activity supplying all types of ships and maritime entities, we wanted to take a step forward in our company.<\/p>\n\n
We live in an era where processes are automated faster and faster and immediacy becomes a fundamental value to offer an optimal, efficient and satisfactory service with respect to customer needs. <\/p>\n\n
That is why we decided to rethink the vision of our company and rethink the way our brand communicates with our audiences.<\/p>\n\n
We started with a thorough review of our visual identity, adapting it to a whole series of changes that will be made in the company to improve its level of digitalization. We gave up on a complex brand identity that did not connect with its core audiences.<\/p>\n\n
Instead, we propose a fresh, dynamic, simplified brand image. An identity that expresses much more about us: we try to satisfy our customers’ needs by optimizing processes and reducing delivery lead times.<\/p>\n\n
But the paradigm shift did not only come with the change of visual identity. We worked on a new website, implemented a new accounting and management system to keep up with our evolution, created a communication and marketing department to better understand our audiences and planned a content strategy to dynamize the way Interseas interacts with people.<\/p>\n\n
Evolution implies changes. We are starting a new stage full of changes from this moment on. A stage in which we bet even more on proximity and personal treatment.<\/p>\n\n
All this without allowing digitalization and automation to make our treatment impersonal and distant from our audiences. Our goal will remain the same as it was seven years ago: to remain close to our customers and continue to grow hand in hand.<\/p>\n","protected":false},"excerpt":{"rendered":"
In this month we are in luck: Interseas celebrates seven years since its foundation. After seven years of activity supplying all types of ships and maritime entities, we wanted to take a step forward in our company. We live in an era where processes are automated faster and faster and immediacy becomes a fundamental value to offer an optimal, efficient …<\/p>\n","protected":false},"author":1,"featured_media":517,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[24],"tags":[113,218,220,219],"class_list":["post-577","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate","tag-anniversary","tag-brand","tag-company","tag-identity"],"_links":{"self":[{"href":"https:\/\/interseas.es\/en\/wp-json\/wp\/v2\/posts\/577","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/interseas.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/interseas.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/interseas.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/interseas.es\/en\/wp-json\/wp\/v2\/comments?post=577"}],"version-history":[{"count":3,"href":"https:\/\/interseas.es\/en\/wp-json\/wp\/v2\/posts\/577\/revisions"}],"predecessor-version":[{"id":690,"href":"https:\/\/interseas.es\/en\/wp-json\/wp\/v2\/posts\/577\/revisions\/690"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/interseas.es\/en\/wp-json\/wp\/v2\/media\/517"}],"wp:attachment":[{"href":"https:\/\/interseas.es\/en\/wp-json\/wp\/v2\/media?parent=577"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/interseas.es\/en\/wp-json\/wp\/v2\/categories?post=577"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/interseas.es\/en\/wp-json\/wp\/v2\/tags?post=577"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}